About

Sol Suf began its journey in 1991 as a small yet influential shop in South Mission Beach, helping to launch iconic surf brands like Volcom, Roxy, FreshJive, CounterCulture, Ezekiel, and HIC. Known for being a “core” shop, it carved out a unique space in the surf industry, supporting the growth of both emerging brands and talented riders. The Sol Surf team featured riders like Todd Kline, Danny Melhado, Todd Morcum, and Brian Labbe, each bringing their distinctive style and skill to the surf world, representing across the US., Hawaii, Japan and beyond.

Sol Surf is a surf-inspired brand offering apparel and accessories for those who love the beach and coastal lifestyle. They typically design products with a laid-back aesthetic, featuring casual, sun-soaked colors and often using eco-friendly materials. Here’s a look at some typical offerings from Sol Surf:

1. T-Shirts and Hoodies: Made with soft, breathable fabrics, often in pastel or earth tones, with coastal-inspired graphics or simple, minimalist designs that reflect surf culture.

2. Boardshorts and Swimwear: Usually crafted with quick-drying materials and comfortable fits, perfect for both surfing and casual beach days.

3. Hats and Beanies: These accessories include wide-brimmed hats, caps, and beanies for sun protection and style.

4. Bags and Totes: Sol Surf often offers beach-friendly totes, backpacks, and sling bags, made from durable and sometimes sustainable materials like recycled plastics.

5. Eco-Friendly Accessories: These might include water bottles, eco-friendly sunscreen, and other beach-day essentials, often promoting ocean conservation and environmental awareness.

Many brands like Sol Surf aim to blend function and style with a focus on sustainability, making them appealing to surf and nature enthusiasts alike.